General Information:

  • For advertising management positions, courses should include marketing, consumer behavior and market research.
  • Promoting experienced staff fills most advertising positions. Be willing to start in an entry-level position in order to get your foot in the door.
  • Be willing to relocate to larger markets such as New York, Chicago or Los Angeles for more job opportunities.
  • Obtain experience through a summer job, part-time job or internship.
  • Save work along the course of your studies and employment to be used for a portfolio. It is better to have too much to choose from instead of too little.
  • You may need additional areas of expertise for newspaper or television, such as printing and photography.
  • Overall, individuals in the advertising area need to be excellent communicators, good listeners, team players, professional, hard working, creative, flexible and enthusiastic.

Prepared by the Career Planning staff of Career Services at the University of Tennessee, Knoxville. (2005) UTK is an EEO/AA/TitleVI/Section 504/ADA/ADEA Employer.


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