General Information:

  • Develop excellent communication skills, verbal and written.
  • Demonstrate enthusiasm and energy for the field.
  • Obtain part-time, summer job, internship or volunteer experience within an area of interest. Public relations is a competitive field and related experience is essential to break into the industry.
  • Be prepared to start at the bottom and work up to positions of greater responsibility. Expect to complete administrative tasks in entry-level jobs.
  • Participate in co-curricular activities and related organizations to develop skills. Join on-campus and national professional associations related to public relations.
  • Obtain additional or advanced degrees to enhance knowledge of specific area of interests. For instance, a Master’s degree in Public Policy (MPP) will increase employability in government and non-profit agencies.
  • Take PR campaign class seriously as it is a good learning experience.

Prepared by the Career Planning staff of Career Services at The University of Tennessee, Knoxville. (2005) UTK is an EEO/AA/Title VI/Title IX/Section 504/ADA /ADEA Employer.


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