Danielle is the Community Impact Manager for Community Based Care of Central Florida, the region’s leading child welfare organization. With services ranging from the fostering and adoption of children to advocacy and diversion, Danielle works to ensure the organization’s message has the visibility and positivity the mission requires. Working a public relations job with heavy emphasis on social media presence, Danielle runs us through a busy campaign season and her tricks to a positive and proactive web presence.
Transcript
>> My name is Janelle Abby [phonetic] and I have the amazing job of helping kids who have been abused and neglected and find loving foster parents until it's safe to return home. So, we have about 3,000 kids that are in foster care throughout our tri-county area and so I have the great job of being able to tell their stories and dispel some of the myths and the stigmas that surround the foster care system. I manage all of our social media, as well as all of our websites, but I also do a lot of community relations. So, I [inaudible] chambers, I [inaudible] with organizations really explaining what is foster care because there's just so many misconceptions surrounding that. I get to work with our youth when it comes to advocacy and help them learn how to tell their story in a way that's empowering and helps also to free them from some of that prison that it feels like when you're carrying all of those secrets inside. And being able to go ahead and write for our blogs and our external newsletters so that way people see that foster care is not kids who are bad, you know, it's full of kids who have had bad things done to them. So, the month before I always create an editorial calendar so I know what is our strategy and what kind of messaging do I want to put out every single day, looking at what might be happening in the future, what are the holidays that are going on like Mother's Day, optimal time to kind of promote being a foster parent. And things like that so that way we're able to shape the conversation instead of having to react to the conversation. So, I use Hootsuite, the great thing I love about Hootsuite is that it's very pliable, you're able to edit, you're able to change things around as needed, it's a very simple tool to use. They have so any pages that as you can imagine, it can kind of be a little tricky to manage all of them and see what's going on, who's commenting, who's liking, who's sharing. So, the great thing about Hoodsuite is that I'm able to see however I choose to organize, so it's both by topic, both by platform, and then looking at the specifics pages themselves so that way I'm always in the know and I'm not having to spend my day clicking throughout every single website to figure out what the heck is going on today.
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