The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. Marketing describes many careers fields and can take you down many different paths. When you consider your career in marketing, you will want to consider the many different career paths you can follow. Marketing careers can span from Sales to Marketing Analytics to Social Media Management, so you will want to learn what these careers entail in order to best plan for your internship search and future career.
Here are some of the different marketing career paths that you can follow:
- Marketing Analytics
- Brand Management
- Social Media
- Market Research
- Customer Relations
- Purchasing / Procurement
- Website Development
- Content Generation
Getting an internship is a great way to build hard skills and it also gives you insight into the type of career path you would like to follow. When you are searching for your perfect marketing internship, you will want to find one that helps you build skills towards your desired career. You can gain transferable skills in many internships, but you will also want to make sure that you are gaining relevant value from your experience.
When conducting your internship search, you will want to avoid searching vague terms like “Marketing Intern” or “Marketing Associate” because this may not yield the results you are searching. When you use those terms to search, this will often result in sales positions or roles that are heavily cold calling. This is fine if you’re interested in a career in sales, but this will not be the type of internship for everybody. When you search, try using terms associated with the type of marketing career that you are seeking. For example, if you are interested in social media, try searching for “Social Media Intern”. Review the Media, Marketing, and Communications Job Search Research Guide for assistance in your search!
If you are not sure what type of marketing career you want, you may want to use Mercy’s career exploration tool, Focus 2. This can assist you in making decisions about career goals and education plans. You can use this to clarify your values and interests, or to explore majors and career fields. Also, let us know if you need help learning more about marketing careers or conducting your internship search. We are here to help you!